Tue, March 15th, 2016
Ideal Reefer is one of the North America's largest manufacturers of replacement door parts for semi trailer refrigeration units. There were a few items to address in the development of their site. First was the ability to design a website that would be clean and professional while also creating a look that had similar to the elements of coolness, metal or fiberglass, and ice. Next was to get all the parts entered into a central database that the site could access and display. The next was content management of the site's regular pages and other documents that would be distributed to visitors. The next would be future steps to sell the parts directly online.
The design elements emerged out of the elements that were identified earlier in consultations and along the way as we identified other aspects of the clients needs and desires. All of functionality items were addressed using our Content Pool Management System. The database of products was constructed and the rest of the site's content aspects were added to it for full control over what is displayed to the site visitor. About only 1 - 2 hours of training was necessary. They now have complete control over the content on their site and can manage their products as well as move into an ecommerce solution when the time is right.
We also created the Ideal Reefer logo.